Z-Card Prospectuses
I was given the brief of refreshing the colleges Z-Card prospectuses. Paying exacting attention to detail I made the most of the small space of the pocket size, concertina fold document. This design challenge enabled me to think creatively to maximise the potential of the layout and create something visually pleasing and engaging whilst tying in with the visual language I created for the summer recruitment campaign. I then rolled out the visuals across the packing design for the Z-card display boxes which house the pocket size prospectuses. I am very pleased with the final outcomes and the impactful design really stands out at college events and has been successful at engaging interest in the college, this is represented by the majority of the prospectuses being picked up by potential students within the first term.
- Editorial design
- Design for print
- Adobe Illustrator, InDesign & Photoshop
- Packaging design
- Engaging visual communication
